The Self Confidence Formula: Eliminate Limiting Beliefs

Last Update February 11, 2026

About This Course

I learned this lesson early on when I was out knocking doors. You know the feeling, you are out there grinding, and suddenly, a negative thought comes out of nowhere and hits you right in the head. It happens to the best of us. But here is the thing: You are not your thoughts. Just because a thought enters your brain doesn’t mean it comes from you, and it certainly doesn’t mean you have to keep it. In this training, I’m sharing the simple yet powerful 4-word mantra that I developed to protect my mindset, and that I now teach to my own kids and thousands of sales leaders.

In this session, you will learn:

  • The 4-Word Power Phrase: The exact mantra to use the moment a limiting belief tries to take root: “I reject that thought”.
  • The “Emotion” Key: Why just saying the words isn’t enough—you have to say it with emotion to actually strip that thought of its power.
  • Mental Ownership: How to realize that your brain, heart, and mind belong to you, and you have the power to evict any thought that doesn’t serve you or your team.

This tool gives you the power to get rid of the garbage that holds you back so you can serve those around you at the highest level.

Stop letting negative thoughts rent space in your head.

Reject them.

Make it a great day.

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Your Instructors

Ben Ward

Sales Leadership Expert

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Hi, I’m Ben My “Thing” is helping sales leaders establish successful teams. If you lead a sales team, I’m like your safari guide… I’ve successfully navigated the jungle for more than 20 years. I’ve been there—and I’ve come back for you! I can help you earn trust, gain respect and drive results with the people you lead.

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