The Curb Moment: Why Integrity Is Your Ultimate Competitive Advantage

I’m going to be vulnerable with you. I once lied to a customer to make a sale.

It was a home security sale. We were filling out the paperwork, and they asked me, “Can I cancel this contract if I wanted to?” I looked at them and just said, “Yes, you can”.

Technically, they had a three-day window to cancel. But I knew they were asking about the three-year contract commitment. I walked out of that home, sat on a curb around the corner, and felt terrible. I realized right then: This is not who I am.

In this training, I share the story of how I went back to the house, confessed the lie, and told them the truth. They ripped up the contract, and I lost the deal. But I walked out of that house feeling 10 feet tall.

In this session, you will learn:

• The Integrity Standard: Why I decided that day to never lie to a customer again, and how to ensure your customers understand 100% of what they are getting into before you leave.
• Differentiation: How honesty became my competitive advantage in an industry where the alternative was often to lie.
• The Path to Millions: How this foundation of integrity helped me scale my income from $25k to $50k, then to $100k, and eventually to earning my first million dollars in sales commission.

Making the sale is important, but how you make the sale determines your future. Build your career on a foundation of integrity.

Make it a great day.