Effective Hard Conversations (Soft Like a Brick)

Last Update June 11, 2026

About This Course

Leaders sometimes struggle with having difficult conversations with their team members, not knowing how to approach the situation effectively. This can often result in conversations being avoided or turning into conflicts. To tackle this challenge, a module is designed to teach leaders the necessary skills for delivering constructive criticism and creating a culture of results:

  • The module focuses on providing insight into offering helpful correction to team members, aiming to leave them motivated and inspired rather than deflated.
  • Mastering the art of handling candid conversations is considered a crucial aspect of leadership, and it can significantly impact the team dynamics and performance.
  • Key skills discussed in the module include showing care and genuine interest in team members (soft) and being willing to conduct difficult conversations effectively (brick).
  • The module introduces a five-part formula comprising soft skills, tips for achieving the holy grail of leadership, actionable tools for effective conversations, power phrases for success, and word-for-word scripts.
  • Acquiring and applying these skills can empower leaders to confidently navigate challenging conversations, inspiring their team to excel and achieve their best potential.

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Curriculum

6 Lessons

Intro

The module focuses on providing insight into offering helpful correction to team members, aiming to leave them motivated and inspired rather than deflated. Mastering the art of handling candid conversations is considered a crucial aspect of leadership, and it can significantly impact the team dynamics and performance. Key skills discussed in the module include showing care and genuine interest in team members (soft) and being willing to conduct difficult conversations effectively (brick). The module introduces a five-part formula comprising soft skills, tips for achieving the holy grail of leadership, actionable tools for effective conversations, power phrases for success, and word-for-word scripts. Acquiring and applying these skills can empower leaders to confidently navigate challenging conversations, inspiring their team to excel and achieve their best potential.
Secret #1 – Building Blocks to Effective Hard Conversations00:5:43
Secret #2 – The Holy Grail of Leadership (in 10 Tips)00:13:40
Secret #3 – 3 Actionable Tools to be Soft like a Brick00:5:38
Secret # 4 – 5 Power Phrases to be Soft Like a Brick!00:3:2
Secret # 5 – Copy and paste these scripts to have successful hard conversations00:5:44
Wrap it up!00:2:58

Your Instructors

Ben Ward

Sales Leadership Expert

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34 Courses
0 Reviews
17 Students

Hi, I’m Ben My “Thing” is helping sales leaders establish successful teams. If you lead a sales team, I’m like your safari guide… I’ve successfully navigated the jungle for more than 20 years. I’ve been there—and I’ve come back for you! I can help you earn trust, gain respect and drive results with the people you lead.

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Admin

4.95/5
34 Courses
20 Reviews
0 Students
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