The ALCG Framework: Build Your Top 1% Sales Team
About This Course
I developed the ALCG Framework to bridge the gap between being a high-performing individual and becoming a remarkable leader who multiplies results through others.
In this video, I’m breaking down the four steps to elite coaching:
- Align: Learn why I say, “Before I say follow me, I find you”. We’ll dive into the Mind-Heart-Feet assessment to meet your people where they actually are, ensuring you understand their personal goals and what truly motivates them.
- Lift: I’ll show you how to provide “leadership without wax”—being sincere and specific in your appreciation. Discover how treating people as who they could become inspires them to rise to that level.
- Challenge: Most leaders stop at lifting, but real growth requires the “brick”—the willingness to have hard conversations. I’ll teach you the Golden Question to get permission to challenge your team directly without creating resentment.
- Get Out of the Way: Leadership is about creating more leaders, not more followers. Once you’ve set clear expectations, you must empower your team to “make new mistakes” and stand on their own two feet.
Ready to stop pushing your people and start helping them rise to their full potential? Let’s get to it!
Make it a great day!
PS: Your team is intuitive; they can tell if you genuinely have their back. Mastering the ALCG framework is the fastest way to earn the authentic trust and respect that drives exponential growth.
Your Instructors
Ben Ward
Sales Leadership Expert
Hi, I’m Ben My “Thing” is helping sales leaders establish successful teams. If you lead a sales team, I’m like your safari guide… I’ve successfully navigated the jungle for more than 20 years. I’ve been there—and I’ve come back for you! I can help you earn trust, gain respect and drive results with the people you lead.